How to Choose a Family Photographer (Toronto Edition)

If you're starting to search for a family photographer in Toronto, you’ve probably already realized—there are a lot of us. Some take clean, posed portraits in studio. Some specialize in newborns. Others (like me) focus on real, everyday moments. But beyond the portfolio, how do you really know if a photographer is the right fit for your family?

Here are a few things to look for when choosing a photographer who can capture your story honestly, beautifully—and with as little stress as possible.

1. Are they a fellow parent in the trenches?
There’s a certain kind of shorthand that happens between parents. We’ve all been there—mid-tantrum in the cereal aisle, or rocking a baby at 3 a.m. with one eye open. A family photographer who gets that chaos (because they’re living it too) is far more likely to meet your family with empathy, patience, and a sense of humour. That’s the person you want behind the lens—someone who understands that “cooperation” from a toddler is a myth, and that beauty lives in the in-between.

2. Is photography their full-time profession—or just a hobby?
This is your family’s story—you deserve someone who takes it seriously. A full-time family photographer isn’t just taking photos for fun on the weekend. They’ve invested in their craft, refined their process, and built a business around delivering consistent, high-quality work. They’re not “winging it”—they’re showing up prepared, practiced, and passionate about what they do.

3. Do they have formal training (and keep learning)?
You don’t need to know what aperture or ISO is—but your photographer should. Look for someone who has studied photography (not just on YouTube), participates in portfolio reviews, and continues to invest in their own growth. The best photographers are always learning—about light, composition, storytelling, and how to make families look and feel their best.

4. Do they have lots of recent, real reviews?
Reviews matter—especially in an industry built on trust. A photographer’s Google profile should reflect their recent work and real client experiences. Read between the lines: are people just happy with the photos, or are they raving about the entire experience? That tells you everything.

5. Do they offer exceptional client service?
There are a lot of good photographers. There are fewer who combine that talent with truly exceptional service—who guide you through the process, answer questions before you even ask them, and make the whole experience feel seamless. That’s who you want. Because family photos aren’t just about what’s in front of the camera—it’s how you feel while they’re being taken.

6. Do you love the work—and see your family in it?
This is the most important part. Photography is art. It should move you. Look through the photographer’s portfolio and ask: can I picture us in these photos? Not just looking good, but feeling connected, present, ourselves. If the answer is yes—if their style, editing, and energy resonate with you—then you’re halfway there. The rest is about building a relationship and telling your story together.

Final Thoughts
In the end, choosing a family photographer is about trust. You're inviting someone into your family’s rhythm for an hour or two—to capture something that lasts far longer. Choose someone who sees the beauty in your everyday, who values quality and connection, and who helps you feel taken care of from start to finish.

If that sounds like what you’re looking for in a Toronto family photographer, I’d love to chat.